During more than 20 years in the graphic arts industry Seth Tower succeeded in sales, sales management, and executive management. Currently, he assists companies actively engaged in the quest to capture market opportunities via sales system integration with Customer Relationship Management programs (CRM). Seth assembles the virtual resources necessary to assist companies in growing their sales by leveraging new technologies to improve earnings. Focused on integrating structured sales approaches with software automation tools, Seth’s coaching leads his clients to assess their customer’s needs looking beyond their own organizations in the development of CRM programs.

Previously, as President & CEO of The Nimrod Press, Inc., a nationally recognized printing firm, Seth led his management team through its 1997 acquisition by U/P Graphics, Inc. He then assisted the new owners in consolidating the manufacturing, management and sales operations of one of their other facilities into Nimrod’s plant in Westwood, MA. Following the consolidation, Seth worked as an internal consultant -- first with U/P Graphics and then with its successor companies, World Color Press & Quebecor World -- in Sales and Marketing. In this role, he created, developed and managed a CRM program that grew to include over sixty users in four facilities and seven remote sales offices. He trained all the users, administrators and managers of this CRM program, continuously refining the system’s implementation with productivity enhancements and sales coaching. Additionally, Seth headed the development and became the webmaster of the company’s site on the World Wide Web.

Seth’s appointment as President and CEO at age 35 capped more than a dozen years of service at The Nimrod Press. Joining the company as a Sales Representative, Seth initiated Nimrod’s shift into financial printing. He opened new accounts and developed existing ones, ultimately handling over 20% of the growing company’s annual sales volume. Soon promoted to Sales Manager, Seth provided leadership and developed policy for 15 sales representatives, supervised the Customer Service department, and developed advertising programs and promotions. Named Corporate Vice President in 1988, Seth led the senior staff of company managers and was responsible for sales and marketing management, including the development of corporate identity and marketing programs. He also championed the company’s move to total quality management practices.

Seth graduated from the Whittemore School of Business and Economics at The University of New Hampshire. He has served on the board of directors of the National Association for Printing Leadership (NAPL), Paramus, NJ; the Graphic Arts Technical Foundation (GATF), Pittsburgh, PA; and the Printing Industries of New England (PINE), Southborough, MA. Seth has earned certifications from NAPL as a Graphic Arts Marketing Executive (CME) and as a Graphic Arts Financial Management Executive (CFME).

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